Lowe’s
MILITARY APPRECIATION MONTH
Typically, military families move every two to three years. By their children are 10 years old, they have lived in at least three homes. This spot pays homage to military life and family relocation from a child’s point of view through a mix of real home videos and produced footage, highlighting the common, yet hardest question military children have to answer: “Where are you from?”
Plan Parenthood
I had the honor of working on Planned Parenthood’s first original campaign created specifically for the Hispanic market. We used this moment to speak directly to our community—not just about access to care, but about the full spectrum of reproductive health services Planned Parenthood offers. The message was clear, culturally relevant, and deeply appreciated—reaching over 5 million people across the country.
Morgan & Morgan
IT’S EASY
We built this campaign around a simple truth: life is full of hard things. Like saying “I love you” to your girlfriend in front of your friends, or remembering the password you swore you'd never forget. But getting legal help? With Morgan & Morgan, it’s easy.
Wrigley’s Doublemint
Life’s best joys are often the simplest ones. Doublemint offers just that: a clean, refreshing taste. No big promises. No spectacle. Just a small pleasure, and nothing more.
Featured in Lüezer’s Magazine and Print.
Taco Bell
FIERY DORITOS LOCOS TACOS
This concept taps into a familiar cultural truth: Latinos don’t admit when something’s too spicy. The campaign plays with that pride and denial, turning the taco’s heat into an inside joke we’re all in on.
Abogados.com
HABLAMOS TU IDIOMA
This marks Morgan & Morgan’s first original TV campaign for Abogados.com, the firm’s Spanish-speaking branch. More than a tagline, “Hablamos tu idioma” is a promise: to connect with clients in the language they live, think, and feel in.
Maya & Mila
First published in November 2017, Maya was a weekly comic inspired by the funny, honest moments that unfold in our everyday family life. In 2020, our youngest daughter Mila joined the storyline—turning this project into a true family affair, beautifully illustrated by Venezuelan cartoonist Gabriel Bozzone (@Bozzonecomics).
Lowe’s
FLOORING SELECTION
This spot was inspired by my daughter, who has tried everything from ballet to skateboarding in search of what lights her up. As she explored hobby after hobby, one thing stayed constant—the floor beneath her. Now that she’s into volleyball, it’s clear: finding your passion might take time, but with the right foundation, every step (and fall) is part of the journey.
Chase
JUNTOS, SE PUEDE
Reaching financial goals doesn’t have to feel out of reach. With the right guidance, tools, and products, every step forward becomes easier. Chase is here to help turn ambition into achievement—because together, it’s possible.
Leyendas for
Daring Kids
While at Orci, I had the honor of writing and creative directing this meaningful project for Hispanic Heritage Month. As the mom of mixed-race kids, I wanted to gift my children—and others like them—a piece of our Latin American culture, told in the language our kids predominantly speak.
The project was narrated by Norma Orci, Orci’s founder and a pioneer of multicultural advertising. It became her final creative collaboration with the market she helped shape, before her passing in 2023.
Coca-Cola
LIMONERO
The brief called for a musical, and we answered with one of Latin music’s most iconic songs: “Limón, Limonero” by Henry Stephen. We gave the classic a playful twist, reworking the lyrics to celebrate the refreshing taste of Coca-Cola with Lime.
The result is a joyful, sing-along ad that taps into nostalgia while delivering a fresh, unexpected flavor—both in the music and in the bottle.
Intuit
A three-part social series contrasting the stress of managing finances with the ease and simplicity Intuit Suit delivers.
