First Brand Campaign. To launch Abogados.com—the official Spanish-language site of Morgan & Morgan—we created a campaign that went beyond translation. It spoke like us. Built around everyday expressions only a real Spanish speaker would understand, the campaign used language as a cultural handshake.

Testimonials. To complement the launch campaign, we created testimonial TV spots featuring real Spanish-speaking clients. Their voices added heart and credibility—proof that Abogados.com doesn’t just speak Spanish, it understands the people who do.